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Insights on building, connecting, and monitoring AI agents for customer experience — from the teams shipping them.

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215 articles · Page 4 of 18

A Browser Window Showing an AI Agent Filling Out a Return Form on Behalf of a Customer, With the Airline's Support Queue Visible Behind It
Industry & Strategy·14 min read

When Your Customer's Browser Agent Resolves the Ticket Before Yours Picks Up

Browser Use, Operator, Mariner, Computer Use. Here's what happens to CX volumes when the customer's browser agent resolves the ticket before yours picks up.

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Three Model Chips Laid Out on a Desk With a Tau-Bench Leaderboard Visible on a Monitor
Industry & Strategy·16 min read read

Your CX Agent Doesn't Care Who Won SWE-Bench. Here's Who Actually Wins.

SWE-bench crowns a coding king. Customer experience agents answer to a different benchmark, tau-bench, and the rankings flip. The head-to-head that actually predicts production reliability.

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AI-Generated Illustration for Handoff Is the New Prompt -- Soul (2020) Style, Terra Cotta Palette
Agent Architecture·11 min read read

Multi-Agent Systems Don't Fail at Reasoning. They Fail at Handoff.

Multi-agent systems don't fail at reasoning. They fail at handoff. Command objects, memory transfer, and the 8-10 handoff cliff, plus the telemetry that catches drift.

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Watercolor Still-Life of a Steel Coin, Silver Disc, and Gold Token Spilling From a Velvet Pouch Onto Dark Wood — Three Cheap-Tier Models on the Table
Agent Architecture·14 min read read

Everyone Benchmarks Opus. Your Chatbot Runs on Haiku.

Haiku 4.5, GPT-5 Mini, Gemini Flash at the $1/MTok tier that powers CX. Tool-call accuracy, first-token latency, structured-output reliability, blended cost math.

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Three Routed Paths Splitting From a Single Customer Message, Each Labeled With a Different AI Model Tier
Agent Architecture·13 min read read

Your Agent Should Use Three Models, Not One

Production CX agents route tasks by difficulty, not brand loyalty. The planner/router/summarizer pattern, a concrete rubric, support-deflection cost math, and the failure modes nobody warns you about.

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Iceberg at Sea With Small Visible Tip Above Dark Water and Enormous Submerged Mass Glowing Amber — Visual Metaphor for Reasoning Tokens Hidden Below the Surface of Agent Responses
Operations·14 min read read

Reasoning Tokens Are Showing Up on the Bill

GPT-5 and Claude thinking tokens bill as output and stay invisible. A 200-token reply can hide 8,000 billable ones. How to measure, cap, and budget.

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Two Agent Topologies Side by Side, a Hub-and-Spoke Supervisor and a Peer-to-Peer Swarm, With a Dotted Graduation Arrow Between Them
Agent Architecture·13 min read

When to Use a Supervisor, When to Let Agents Swarm

Supervisor burns 20-40% more tokens per run. Swarm hits a quality cliff past 8-10 handoffs. Start supervisor, graduate to swarm when latency bites.

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Watercolor Illustration of Two Scoreboards Side by Side, One for Coding Tasks, One for Customer Conversations, With the Customer Scoreboard Showing Much Lower Numbers
Testing & Evaluation·11 min read read

Stop Using SWE-Bench to Pick Your CX Model

SWE-Bench scores 85% or 23% depending on the harness, and neither measures customer experience. Why tau-bench, tau2-bench, and pass^k matter for CX agents.

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Architecture diagram of an agentic data layer with event log, signal extraction, entity store, and improvement loop
Agent Architecture·14 min read

The Modern Data Stack Wasn't Built for Agents

Snowflake, dbt, and Fivetran were built for humans asking batch questions. Agents need streaming signals, per-entity memory in under 100ms, and write-back.

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Illustration of a person drawing a causal graph on a whiteboard while teammates watch
Learning AI·22 min read

Correlation Killed Your Retention Model. Causal AI Fixes It.

Your churn model says support calls cause retention. They don't. Build a causal pipeline with DoWhy, EconML, and propensity matching in Python.

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Watercolor illustration of an engineer at a desk reviewing wall of screens with charts and signals — schema design in the Arrival-inspired sage & olive palette
Agent Architecture·14 min read read

Stop Storing Transcripts. Start Modeling Signals.

A JSON blob of transcripts works at 1k calls and collapses at 50k. Design a Signal schema with entity/event split, confidence, provenance, and versioning.

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Warm watercolor illustration of an engineer reviewing A/B test scorecards and conversation analytics at a rooftop workspace during golden hour
Testing & Evaluation·12 min read

Every Conversation Is an Experiment You Didn't Run

Your agent already ran the A/B test you're scoping. Here's how to read the results in your logs with propensity matching, synthetic control, and diff-in-diff.

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